VLCCBeauty & wellness
Social listening
and response management across VLCC’s social media channels
social media listening services
Social media monitoring and listening agency in India
Know what people say about your brand, your competitors and your category, respond quickly to the conversations that matter, and turn the insight into better content and campaigns.
- Mentions tracked across social, news, forums and reviews
- Crisis alerts with clear escalation workflows
- Response management with agreed SLAs
- social listening & response
social listening - VLCC
- location-relevant leads
The Moto Men - 100%
- Meta Ads lead relevancy
My Plate Manage - 80%
What social listening is and why it matters
Social media monitoring tells you what is being said: every mention, tag, comment and review. Social listening goes further and asks why: what customers are frustrated about, what they love, what they compare you with, and which conversations are growing before they become a trend or a problem.
Most brands only see the comments on their own posts. The bigger conversation happens elsewhere: untagged posts on X and Instagram, Reddit and Quora threads, YouTube comments, news sites, blogs and review platforms such as Google, marketplaces and industry directories. Missing it means missed sales, slow responses to complaints and decisions made without the voice of the customer.
Digital Markitors sets up listening around your brand, products, people, competitors and category keywords, filters out the noise, and turns what is left into alerts, responses and reports your marketing, product and customer service teams can act on.
Results, not promises
Real outcomes from recent Digital Markitors clients. Every figure below comes from a real client campaign.
The Moto MenCar detailing · Meta Ads
100%
location-relevant leads, up from 40%
My Plate ManageDietician Binny · Meta Ads
80%
lead relevancy from Meta Ads
What we monitor
Brand mentions
Your brand name, common misspellings, product names, campaign hashtags, leadership and spokespeople, tagged or untagged.
Competitor mentions
Share of voice, campaign reactions, product complaints and praise for up to several named competitors.
Industry and category conversations
Topics, questions and pain points in your category, including emerging terms your audience is starting to use.
Channels covered
Instagram, Facebook, X, LinkedIn, YouTube, news and blogs, forums such as Reddit and Quora, and review sites including Google reviews, depending on the tool and data access available.
Our social listening and response management services
Sentiment analysis
Mentions classified as positive, neutral or negative, with manual review of the important ones, because automated sentiment misreads sarcasm, Hinglish and regional languages.
Crisis detection and escalation
Alerts for sudden spikes in negative mentions or high-reach posts, routed to the right person with a pre-agreed escalation workflow and holding statements.
Response management
Replies to comments, DMs and mentions within agreed SLAs, using an approved tone of voice, saved responses and clear hand-offs to your support team.
Campaign benchmarking
Measure the conversation a campaign creates: volume, sentiment, reach and themes before, during and after launch.
Competitor benchmarking
Share of voice, sentiment and engagement compared with competitors, so you can see where you lead and where you lag.
Trend and consumer-insight reports
Monthly or quarterly reports on recurring themes, questions, complaints, feature requests and emerging trends in your category.
Crisis detection and escalation workflows
A complaint that goes viral rarely starts big. It starts as one post that gets picked up faster than usual. Listening helps you catch that moment early. With every client we agree:
- Thresholds: what counts as a spike in mentions, a drop in sentiment or a high-risk post (for example, one from a journalist, a large creator or a regulator).
- Severity levels: routine complaints handled by the community team, issues needing a specialist, and full crises that go to leadership and legal.
- Owners and contacts: who is alerted at each level, through which channel, and who approves public responses.
- Holding statements: pre-approved first responses so you can acknowledge an issue in minutes while facts are being checked.
- Post-incident review: what happened, how sentiment recovered and what to change in the process.
Longer-term repair, such as search results, review profiles and press coverage, is handled through our online reputation management service.
Response management and SLAs
Response times are agreed at the start, based on your audience, volume and support hours. A typical structure looks like this:
| Priority | Examples | Typical response |
|---|---|---|
| Critical | Safety issues, viral complaints, media or regulator queries | Immediate alert and escalation; holding response as soon as approved |
| High | Service failures, order problems, angry customers with large reach | Within business hours on the same day |
| Standard | Product questions, general feedback, mild complaints | Within the agreed working window |
| Engagement | Praise, tags, user content, community chat | Liked, shared or replied to as part of community management |
Exact SLAs, coverage hours and weekend support are set per client in the proposal.
How listening feeds your content and reputation
Listening is most valuable when its findings travel to the rest of your marketing:
- Content: recurring questions become reels, FAQs and blog posts. Phrases customers use become hooks and captions. See our content creation services.
- Social media marketing: themes that resonate inform content pillars and ad creative in your social media strategy.
- Influencers: listening reveals which creators already talk about your category, a strong starting point for influencer marketing.
- Reputation: negative themes and review trends feed directly into your ORM plan.
- Search: questions people ask on forums often mirror the queries they type into Google and AI assistants, useful input for answer engine optimisation.
Social listening tools we use
We work with established listening platforms, including Locobuzz, together with native platform insights from Meta Business Suite and LinkedIn, and Google Analytics 4 to connect conversation with website behaviour. The right tool depends on your channels, languages, volume and budget, and we can also work inside a tool you already license.
Tools collect the data; people interpret it. Our analysts build the keyword queries, exclude irrelevant matches, check sentiment manually on important mentions and write the insight, so reports explain what to do next rather than just listing numbers.
How we set up social listening
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Discovery
We agree goals, the brands and competitors to track, languages, channels and who needs to receive alerts.
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Query building
We build and test keyword queries with exclusions so results are relevant and complete.
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Workflows and SLAs
We define priority levels, escalation paths, response templates and approval rules.
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Monitor and respond
Our team monitors daily, responds within SLAs and escalates issues as agreed.
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Report and improve
Regular reports cover sentiment, share of voice, themes and recommendations, and queries are refined over time.
Stop guessing. Start growing.
Book a free strategy call. We’ll review where you stand today on Google, social and AI search, and show you what to fix first.
Social listening FAQs
Can’t find your answer? Call +91 98188 88064 or send us a message.
What is the difference between social media monitoring and social listening?
Monitoring tracks and responds to individual mentions. Listening analyses the overall conversation (themes, sentiment, trends and competitors) to inform strategy. We provide both.
Which platforms can you listen to?
Typically Instagram, Facebook, X, LinkedIn, YouTube, news sites, blogs, forums such as Reddit and Quora, and review sites. Coverage of some platforms depends on the tool and the data access each platform allows.
Can you track mentions that don’t tag our brand?
Yes. Listening tools search for keywords, so they pick up untagged mentions, misspellings and product names, subject to platform data availability.
How accurate is automated sentiment analysis?
It is useful at scale but struggles with sarcasm, slang, Hinglish and regional languages. Our team manually reviews important and high-reach mentions and corrects sentiment where needed.
Can social listening help prevent a PR crisis?
It can’t stop every issue, but early alerts on spikes and high-risk posts give you time to respond before a complaint spreads, with escalation workflows and holding statements ready.
Do you reply to comments and messages on our behalf?
Yes. Response management covers comments, DMs and mentions, using your approved tone and templates, with sensitive issues escalated to your team.
What response times do you offer?
SLAs are agreed per client based on volume, priority levels and coverage hours, including whether weekend support is needed.
Can you monitor our competitors?
Yes. We track competitor share of voice, sentiment, campaign reactions and common complaints, which often reveal opportunities for your own messaging.
Which social listening tools do you use?
We work with platforms such as Locobuzz, plus native platform insights and Google Analytics 4. We can also use a tool you already license.
How often will we get reports?
Alerts are real time; summary reports are usually weekly or monthly, with deeper trend and consumer-insight reports quarterly or around major campaigns.
How does social listening help SEO and content?
The questions and phrases customers use online show what to write about and how to phrase it, improving content for social, Google and AI search.