Creating impressive business videos can take time and need resources and the right talent. Whether you are producing a video with an in-house team or outsourcing the services, the process can be time-consuming as well as expensive. One of the biggest problems in the whole process is that after all the sweat, blood, and tears to have phenomenal final products; a huge piece of the puzzle that is often overlooked is the ‘Promotion Strategy’.
Perhaps, you have gotten a great team for the promotion of your blog content but marketing your video content is a whole ‘new beast’. Since we all know that video content resonates unbelievably well with the targeted audiences, having a video on the landing page can improve your conversion rates by up to 80%. So, it is worthy to spend some time so that people can find, play, watch, and share your video content.
Here, we have outlined some essential video marketing tips to get more views and benefits for your company:
The thumbnails are by far one of the most essential components to drive visitors to play or not to play your business videos. However, the reality is, we all judge a book by its cover which is why you will have to dress your videos for the occasion by giving them play-worthy and compelling thumbnail images. The best way to ensure audiences play your videos is by using smiling images with direct eye-contact. But, do you know why? It is because a person can relate to other person better! Would you rather prefer a boring video or one with a picture of Prince William smiling! We guess! The latter is more persuasive. So, smack smiling thumbnails of videos to ensure a higher number of plays.
What is the greatest way to drive more people to your video content that is providing them something for FREE? Well! Social media platforms like Facebook, Twitter, or/and Instagram are the best places to promote your video content as people are more likely to play, share, and spread the information along with the details about your giveaways. As a result, more and more people will come to your landing page and let others to play your videos. When you give something for free, they will click on it and directed to a nicely designed landing page with an explaining video about your service.
We are all enthusiastically aware of how powerful and effective social media platforms are! You perhaps begin and end your day on Facebook, Twitter, or Snapchat. It might be sad but a bitter truth! This is one of the reasons why you need to make sure that your videos can easily be shared on these popular platforms. Many popular businesses use the Wistia Video Player to host their marketing videos. One of the greatest things about this tool is that you can easily add some share buttons within the videos so that interested people can share them easily without clicking multiple times.
Well! It may look awkward to ask people to share your videos but when you put yourself out there, your targeted audiences, friends, and relatives will surely share your content and help you spread the message. So, there is nothing wrong to ask your near and dear ones to share your content. It is important because you never know who is connected to whom. Hence, a single share can go a long way! So, do not limit yourself to ask people.
Videos and emails are like a match that is made in marketing heaven. As per the Animoto by adding the word ‘video’ in the subject of your emails can significantly boost the open rates by up to 19%, click-through rates by up to 65%, and reduce the rate of unsubscribe by up to 26%. Adding video thumbnails into your emails can also boost the engagement rate. Not only is it free and easy to incorporate videos into your e-mails to nurture campaigns but it can lead to improved attribution. For instance, if you are using tools like SalesForce, Pardot, or HubSpot, then it is quite easy to pipe videos viewing data directly into your leads workflows and scoring.
Whatever tips you have seen so far have been pocket-friendly, now it is the best time to scrape out some money to promote your videos. It won’t cost you an arm and a leg to promote videos on social media platforms and if you pay attention to the targeted audiences and campaign settings you could run successful campaigns and drive the right people to your website, yielding a delightful and desired ROI.
By pinning tweets to the top of your company or personal Twitter feed, you can make sure that videos do not get lost in the flood of countless tweets you are posting constantly. It will also ensure more engagement with your valuable video tweets. It is said that pinning a video on twitter feeds can increase conversions up to 10 times. This is an easy and free way to drive more views on your videos.
It is said that video content can create more impact and long-lasting impression on the minds of your audiences. It is not just an engaging mode of promotion but properly produced videos can significantly help you reach your business goals with great ease. So, do not waste time! Just start focusing on creating engaging, creative, and unique videos to leverage the benefits attached with the help of the tips we have explained in this post.